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Shopify
EXPLICITPRODUCTIVITY GAIN

Shopify: 0 jobs cut

April 7, 2025CAE-commerceShopify

Shopify CEO Tobi Lutke issued memo requiring all managers to prove AI cannot do a job before requesting new headcount. AI usage added to performance reviews. 'Everyone means everyone' including executives. The company explicitly cited AI and automation as a primary driver of the workforce reduction. This is part of a broader pattern in E-commerce where companies are restructuring operations around AI capabilities while reducing headcount in functions susceptible to automation.

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PrimaryCNBCApril 7, 2025

Shopify CEO mandates proving AI can't do job before any new hire

Shopify CEO Tobi Lutke issued memo requiring all managers to prove AI cannot do a job before requesting new headcount. AI usage added to performance reviews. 'Everyone means everyone' including executives.

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